So what is your verdict on this composition on java coffee and tea? Are there anymore unanswered questions about java coffee and tea in your mind?

A java coffee and tea Artilce for Your Viewing
A Unique Marketing Spin for a Coffee Shop

A Unique Marketing Spin for a Coffee Shop

The use of a series of loyalty programs brings success to a coffee shop.

By William Dupree

Three business partners contacted me about creating a marketing plan for a coffee shop that they were opening in Greenwich Village in New York City. They had already leased a 3000 sq. foot space, which is very large for a coffee shop. They had not worked out what type of food or coffee they would serve. The location was too large for it to survive as just a coffee shop something extra would have to be added.

I met with the three partners where I discussed my concerns about there new business venture. I convinced them to follow a plan that I created that would solve the extra space problem for them. Since they had already signed the lease on the location that was to large to succeed as just a coffee shop I created a plan for the coffee shop to be used as a place for community service groups, discussion groups, art and theatre groups, and special interest groups.

I arranged for the coffee shop to operate a two-prong strategy. In the morning it will offer coffee, cappuccino, and breakfast muffins and an assortment of pastries to the people in the morning, 65% who are professional. After 9:30 A.M. the coffee house will strive to become a meeting place for various community groups, organizations, associations, and a place for college students to meet after classes. The coffee shop will have a part time program director who will work with the various groups to help facilitate community meetings and set up interesting forums and discussion groups, and to provide other entertainment for the college students.

I conducted some research on successful coffee shops and found that the espresso machines contribute well over 50 percent to a coffee shop's revenue and even more to its profits. The shops with the best tasting drinks did five to ten times the business of shops with average tasting espresso. To capitalize on this the coffee shop should try to get its espresso drinks to over 50 percent of the drinks served. To accomplish this, the coffee shop set up a separate espresso station, with instruction on how to make a great espresso. The coffee shop will set its pricing approximately 25 percent below typical Starbucks' pricing.

The key to the coffee shop is the merchandising and taste of its specialty drinks, which involves having the right coffeemaker and coffee, and people who understand the art of making good coffee. I suggested that the coffee shop purchased a high-end cappuccino coffeemaker that has a shiny copper and bronze exterior that can be set out in a separate station to attract interest to specialty coffees. Two employees along with the manager were trained in the proper technique of making specialty coffee drinks.

I worked with the part time program and sales director with finding groups and creating groups that will hold meetings in the coffee shop. A discount was offered to any group or individual who would bring in groups. I created a web site explaining what the coffee shop has to offer, and what meetings are taking place and how they can attend these meetings. The coffee shop will send out coupons to groups offering a 25-percent-off discount.

I bought a list from a list broker of organizations, associations, and local community groups in the area. I wrote solicitation letters to them explaining what services the coffee shop had to offer. I created online discussion groups that would involve potential clients for the coffee shop. Articles were written for on line publication for the organizations, associations, and local community groups that held meetings at the coffee shop. These articles contained links to the web site for the coffee shop that would list the upcoming events and discussions that would be held at the coffee shop. Print ads were also taken out in a small local publication that the targeted market reads.

After about 5 months the results of these marketing efforts had paid off. The coffee shops morning business was doing 10 percent better that was forecasted. The coffee shop had 8 regular groups, organizations, and associations holding weekly meetings in the coffee shop. I got permission from the clients who are using the coffee shop for meetings to use there names in the next set of ads that will run, and on the new web site. You must promote your success to get new business.

About the Author

William Dupree is the owner of I.M.P.S. (Interactive Marketing & Promotional Solutions Inc.) (www.intmktprosol.com) a sole proprietorship marketing firm located in New York City that specializes in developing interactive marketing strategies for small businesses. Prior to founding I.M.P.S. in 2005, Mr. Dupree was a senior partner at E.D.L. Marketing for twelve years. Before joining E.D.L. he worked for the Diamond Marketing Group.

java coffee and tea Items For Viewing
Espresso (DECAF) - 8oz.


A house specialty coffee. Our espresso is a dark robust roast producing full body flavor with a pleasant aftertaste and aroma.


Price: 7.45



Rip Tide Raspberry (DECAF) - 8 oz.


Savor the divine convergence of rich coffee, creamy chocolate and sweet raspberries.


Price: 7.45



Coastal Costa Rica - 8 oz.


Complex, yet smooth coffee. A well balanced medium roast from the tarrazu region of Costa Rica that offers excellent body, complex taste and a smooth finish. A robust richness completes this perfectly relaxing roast.


Price: 6.95



Tropical Kiss - 8 oz.


Chocolate coffee with a smooch of coconut. Coupled with sweet chocolate and tropical coconut, cupid is sure to take aim at the coffee lover in you!


Price: 6.95



News about java coffee and tea


StyleBook: Hue, Tibi partnership has legs

Mon, 17 Nov 2008 07:13:34 GMT
Hue by Tibi cable sweater leggings are $60 at Nordstrom. Whether you call it convergence, collaboration or cross-pollination, fashion is seeing a greater number of label partnerships across category lines.

Kathryn Rem: Saving food bucks

Wed, 12 Nov 2008 07:04:11 GMT
When 2-pound boxes of blueberries were on sale for $6.99 in July, Denise Johnson bought 10 boxes.

bocajava

We hope that this ending of our article on bocajava proves to be a beginning to your interest in bocajava! Now get down to learning more about bocajava!

Another Great bocajava Article
Espresso Or Cappuccino--The Secret To Great Coffee

No two professional coffee makers or baristas can come up with a cup of coffee that tastes the same. The reasons are legion. Here are a few answers to your unasked questions.

Strange as it may seem the quality of water can affect your brew. The fresher and hotter it is, the better. The temperature of water should reach 203? F / 95? C, which is near boiling point. If water is allowed to stand for too long, it tastes stale. Mildew could form as well. If the utensil used to store water is not clean, it could have a bearing on your cup of coffee. So could water that has been insufficiently filtered.

While selecting coffee beans, Arabica is a good choice. The plantations are 3000 ft. above sea level and even higher. It doesn't matter if the beans are from Brazil, Bogota or the many other areas where coffee is grown. The thing that matters is that the beans should be freshly roasted. Whether you do it yourself or get it a few days after roasting, the aroma should have a satisfying freshness. Over roasting could result in a burnt flavor!

Robusta does not have as pleasurable a flavor as Arabica does, as it contains more caffeine. This coffee plant thrives and is comparatively less prone to disease. The beverage is fine for a quick energy booster, but it is not used in the making of espresso coffee. The latter is a coffee to be enjoyed at leisure, sip by tasty sip.

Roasting plays an important part in the pleasure a cup of coffee affords. The beans are roasted to a dark French or Italian color and ground not with blades but burrs. Blades tend to chop the beans. Burr grinders, on the other hand, with pyramidal teeth fixed on two plates, work efficiently. The closer the plates, the finer the particles. Sand-like granules are preferred over powder or small gravel-like granules. Once the beans have been pulverized, the product should be put into airtight containers. Failure to do so immediately will lead to oxidation and the absorption of 'alien' odors.

It is imperative to buy a good machine. Do not invest in one where steam is necessary to build pressure. Go with a boiler or thermoblock to generate heat. A pressure pump that produces 9 bar or more is ideal. Above all, the machine should be well maintained.

The method is to pour clean, fresh water into the machine. Switch on the machine. Once the water gets heated, allow a cup to warm up the machine and to clean it of any residue. The heated water goes through the machine to the pump. Meanwhile, put in the roasted granules of coffee and press down till the packed coffee is springy to the touch. Make sure nothing spills out.

With the hopper firmly in place, put a cup under the spout from where the espresso will flow out. It takes just 5 seconds to get that piping hot cup of espresso and 20 seconds if a double is your requirement.

If cappuccino is your preference, heat a little organic milk (approx. half a cup) in the microwave oven for one and a half minutes. Beat it up till it becomes froth and float it on the espresso. You can have your choice of topping - chocolate may appeal to some, while others may prefer cinnamon or nutmeg. Those with a sweet tooth could add organic sugar.

Armed with this information, it shouldn't be difficult to turn out a refreshingly, delicious cup of coffee. Espresso or cappuccino, the choice is yours!

For more information on coffee and coffee brewing methods visit http://www.coffee-lovers-guide.com/

About the Author

For more information on coffee and coffee brewing methods visit http://www.coffee-lovers-guide.com/

Recommended bocajava Items
Ocean Drive (DECAF) - 8oz.


Clean and refreshing coffee. This superior quality, medium-light roast is comprised of beans from Central and South America. With a medium to full body taste, this very bright flavor will help you stroll through your day!


Price: 7.45



Rip Tide Raspberry - 8 oz.


Savor the divine convergence of rich coffee, creamy chocolate and sweet raspberries.


Price: 6.95



South Beach Rhythm - 8 oz.


Exotic coffee with a smoky richness. This full body dark roast is made from premium south american beans. Let the upbeat tempo keep you moving all day.


Price: 6.95



Mizner Estate Blend - 8 oz.


Escape away as you enjoy this stately coffee from the rich soils of Java. This Indonesian coffee has a clean, smooth full bodied taste with subtle rich overtones.


Price: 7.25



Headlines on bocajava
Boca Java - Operation 5 Million Cup Club

Wed, 17 Sep 2008 14:05:48 -0700
ATTENTION COFFEE LOVERS! I recently discovered Boca Java; a coffee company offering fresh roasted coffee delivered straight to your door. Boca Java has this awesome program called “Operation 5 Million Cup Club”. For every 2 pounds of coffee you order for yourself, Boca Java will DONATE one pound to our troops. And, to top it off, Boca delivers the coffee in your name. How great is that?? I know for a fact the soldiers I personally know, absolutely LOVE coffee. A few years ago, I w

Business Wire - Boca Java Teams Up with South Florida Sports Personality, Joe Rose, and 790 The Ticket

Tue, 24 Oct 2006 07:00:00 GMT
October 24, 2006 -- A Portion of the Coffee Sales Through This Program to Benefit Local Youth Through The Jason Taylor Foundation DEERFIELD BEACH, Fla. -- Boca Java,...

Boca Java: Fresh Ideas for Mother's Day Presents Offered From Gourmet Coffee Company

Mon, 05 May 2008 13:00:00 GMT
Boca Java, a leader in artisan roasted coffee, announced the perfect Mother's Day gift , featuring coffee and tea assortments that will bring smiles to mom on her special day.

gourmet coffees have always fascinated me. This is the initiative I needed in getting this article written on gourmet coffees, to let this fascination fascinate others.

A gourmet coffees Artilce for Your Viewing

Today's Coffee Makers

Coffee, the most popular beverage the world over, has been in use from time immemorial. The making of coffee has always been a matter of interest and innovation and has undergone drastic changes over time. The evolution of coffee making from the early boiling of ground beans, and then the conventional filter over a small pot of boiled water, has finally reached modern standards.

The wide variety of coffee that is available in the markets and coffee shops induced the modern home maker to go for a coffee maker to enjoy the luxury of a satisfying cup of coffee of choice at any given point of time. Today the espresso coffee and cappuccino coffee that were once available only in restaurant or a modern coffee shop can be easily made and enjoyed at the comfort of home with the help of a coffee making machine.

The coffee maker is an innovation of the advanced technology and rich experience. The machine has a built in grinder to have a fresh ground beans that saves the job of grinding outside giving each cup of coffee with freshly ground beans. The proper mix the machine makes make available strong coffee with proper flavor and rich aroma. The espresso coffee maker on the other hand also adds proper quantity of milk at the most appropriate temperature and time, challenging even the most gifted human coffee maker in the world.

The utility of this home product has made this kitchen marvel, a common item in the modern kitchen at par with the micro wave oven or the electric kitchen mixer. Coffee makers are plentiful in the market in various sizes and capacities. However, the smaller machines are the one most in demand. The single cup coffee maker has flooded the market since many of the families have either few coffee drinkers or they prefer to reduce the intake of caffeine.

The quality of coffee comes from its flavor, aroma and taste in that order resulting from the proper mix of milk, water and the best ground beans in the market. It is said that the best beans make the best coffee. The best coffee beans of the world are obtained from the Central America, and some parts of Africa and Asia having identical climate. The beans grown in this area has the perfect flavor and quality. The best ground beans also need a perfect blend of milk and water to produce the best coffee.

The roasting of the beans is an art though the method differs. The objective is to get the beans roasted up to the point when the beans give the best flavor and Aroma. Many a drink has come and gone but this beverage still remains the most liked and favored. It is not the beans not even the process of roasting and grinding but the skillful art of coffee making that made this drink irresistible through out the ages.

About the Author

The author is a regular contributor to Coffee Maker Tips where more information about coffee, coffee makers, grinders and other accessories is available.

gourmet coffees Products we recommend

Surfing Safari - 8 oz.


Hang ten with our most popular flavored coffee. An exotic blend of sweet vanilla, rich caramel and tantalizing kahlua. This coffee creates an amazing splash of flavor!


Price: 6.95



Hound Dog Heaven (DECAF) - 8 oz.


Enjoy that ol' time rock and roll feeling with this rich peanut butter and creamy banana coffee that rocks your socks off!


Price: 7.45



White Chocolate Raspberry Reef (DECAF) - 8 oz.


Say aloha to flavor with our rich white chocolate raspberry coffee! This amazingly smooth combination will help you sway through the day!


Price: 7.45



Hound Dog Heaven - 8 oz.


Enjoy that ol' time rock and roll feeling with this rich peanut butter and creamy banana coffee that rocks your socks off!


Price: 6.95



Current gourmet coffees News

Volcanica Coffee Announces the Addition of Fair Trade Certified and Rainforest Alliance Coffees

Thu, 31 Jul 2008 07:00:00 GMT
These new gourmet coffees originate from the famous Tarrazu coffee growing region in Costa Rica.

Specialty Gourmet Coffee

Tue, 15 Jul 2008 07:37:54 -0700
Specialty Gourmet Coffee July 15th, 2008 By Grey Gresham Specialty gourmet coffee is a very hot commodity in today’s market. The consumption of gourmet coffee has steadily grown with consumers enjoying the more sophisticated tastes of gourmet coffee beans. Specialty gourmet coffee, sometimes called premium coffee, is exceptional coffee beans grown only in ideal coffee-producing climates. These coffee beans have unique characteristics because of the soil they grow in which produce very dist

Pets available

Mon, 28 Jul 2008 07:26:58 GMT
Males: Lab/Mastiff/pit bull mix, blond, 9 weeks; Lab/Mastiff/pit bull mix, dark brown/white, 9 weeks; Shih Tzu, white, 8 years; husky/shepherd mix, black/white, 6 years.

Tags: coffee distributorships | coffee distributors new york

We have been very thorough in providing as much information on san giorgio coffee as possible in this article. Please use it to make our efforts fruitful.We have been very thorough in providing as much information on san giorgio coffee as possible in this article. Please use it to make our efforts fruitful.

The Best san giorgio coffee Articles on Wine
Free Up More Counter Space With A Built In Coffee Maker

Do find yourself with limited counter space in your kitchen mainly due to the number of small appliances you have everywhere. Toasters, coffee makers, blends, and toaster ovens can all take up a lot of useful space. We now see more people turning to built in coffee makers to solve part of this problem and have one less small appliance on their counter cluttering everything up.

The cost of a built in coffee maker can vary from a couple hundred up to thousands of dollars. I know you're probably thinking the same thing I did when I heard this..Thousands? You can actually spend thousands of dollars just on a coffee maker. It's true new built in makers that are plumbed directly into your water and electrical are the peak of convenience for making coffee. Never having to add water or contend with hanging electrical wires is nice, but it comes at a price.

These single push button coffee makers only ever require the user to add grounds to the basket and a filter if needed. The water is supplied automatically, and brewing begins. Some of the more expensive built in coffee makers will even have a bean grinder built in, so you can add coffee beans, and enjoy the freshest coffee grounds for you cup of joe. All that's needed is an added filter if the machines doesn't use a permanent one.

Some Less Expensive Models Not Plumbed

Now since we all don't like the lifestyles of the rich and famous there are some less expensive built in coffee maker models. For those not wanting to spend thousands of dollars, there are under the cabinet models for a few hundred dollars. If you shop hard enough though you can find a buy on a Hardwired and plumbed built in coffee maker. Brew Express makes a model such as this for around $450.00.

An easy way to have a built in coffee maker is simply a coffee maker placed in a nook cut out of the wall. The plug still connects to a regular wall plug, and most machines will need to be removed from the nook in order to have water added to brew. While this might not really seem like a built in coffee maker, it does get it off the counter top. A unique way to get your conventional coffee maker off the counter is to purchase a bracket available that mounts a regular coffee maker to hang from under a cupboard, or other surface.

Of course there are advantages to the more expensive models, then just more counter top space. A plumbed coffee maker is self filling so the correct volume of water is always added. Just add fresh coffee grounds and brew. Now another unique feature, not directly related to coffee is that many of these pre wired coffee makers will also have an additional plug built into the front adding more electrical outlets in your kitchen

The reality is that if you're a hardcore coffee lover then a built in coffee maker that is plumbed and wired into your home could be worth while. For the average person that makes a pot when guests are over or on weekends it's probably not the best few hundred bucks you can spend. There are many excellent under cabinet and counter top coffee makers available. Take the time to research the features you'd be interested in and shop around. Shopping comparison sites are an excellent tool to use for researching prices and features.

About the Author:

Interested in Built in coffee makers? Then take some time to visit our website on Coffee and Espresso.

Featured san giorgio coffee Items
Boca Sunrise (DECAF) - 8oz.


Our signature coffee. This medium roast blend of African, Central and South American beans offers a complex full body flavor with a clean finish. One of the best cups of coffee you'll ever drink!


Price: 7.45



Boca Villa - 8 oz.


Discriminating and refined coffee. This dark roast blend of Central and South American beans offers a French roast style flavor. Its heavy body finishes with a hint of spiciness. Wonderful any time of day!


Price: 6.95



Boca Villa (DECAF) - 8 oz.


Discriminating and refined coffee. This dark roast blend of Central and South American beans offers a French roast style flavor. Its heavy body finishes with a hint of spiciness. Wonderful any time of day!


Price: 7.45



Ocean Drive - 8 oz.


Clean and refreshing coffee. This superior quality, medium-light roast is comprised of beans from Central and South America. With a medium to full body taste, this very bright flavor will help you stroll through your day!


Price: 6.95



san giorgio coffee in the news
Rocketinfo Services »

RocketNews discovers the most popular stories from over 60,000 news sources from around the web.




RocketNews organizes all stories into categories like sports and entertainment and into subjects making it easy for users to find and connect to the issues and stories that interest them.

Coastal community news briefs: Dog adoption fees reduced in October

Wed, 10 Oct 2007 07:00:00 GMT
October is "Adopt-a-Shelter-Dog" month and the North County Humane Society & SPCA has reduced the adoption fee during the month to $50 for dogs who are either 5 years old or older or who weigh more than 50 ...

kopi luwak